The scents you choose speak of your personality.
January 10, 2006. Dr. Alan Hirsch, founder of the Smell and Taste Disorders Treatment and Research Foundation in Chicago, identified how consumers' preferences for certain scents can tell us a lot about their personalities, developing nine scent personality profiles focusing on the scents people try to keep present in their daily lives.
These popular scents are: the smell of pine, baked goods – freshly baked bread and cookies; fruits; flowers – flowers and freshly cut grass; baby powder; coffee – whole bean and freshly brewed; herbs and spices; the smell of nature – forests; the smell of jasmine.
People are often unaware of the role that the sense of smell plays in their emotions and behaviors. Scents can trigger reactions in the frontal lobe and hypothalamus that influence both behavior and personality, said Dr. Hirsch. This is why many Hispanics like to surround their home with the enticing aromas of their favorite foods, while others may seek out the refreshing scent of a garden after it has just rained. Likewise, pleasant odors can also cause positive reactions and bring back pleasant memories, while other odors can have negative effects on us—like the smell of fish—causing us to avoid them.”

The scent-based personality profiles developed by Dr. Hirsch include:
-- MODEST CIRCUMSPECT - Bread and baked goods - – People who prefer the aroma of freshly baked bread and goods are contemplative and considerate. They are altruistic, shy away from criticism and rejection, and fear being judged by others. The circumspect will never run for President or try to be a public figure. They have quiet, unassuming personalities who prefer to play a secondary role while avoiding taking risks and evading situations where they might be the center of attention.
-- FRIENDLY - Pine - People who prefer the scent of pine are sweet and innocent and sometimes indecisive. They function best when they are in close, safe and secure relationships. They tend to be submissive and may not desire changes in their lives. However, they are understanding, tolerant and tend to follow others. They are friendly people who like to make new friends and try to please others. They tend to get deeply involved in their personal relationships.
-- ACHIEVABLE – Fruit - People who prefer fruity scents tend to be persevering and ambitious. They are persistent and dominant and are recognized as natural leaders. They have dreams of grandeur, are arrogant and pretentious. In social situations they are charming. However, in keeping with their haughty personality, they should try to improve their tolerance and have more patience. You can count on the personality that prefers the scent of fruit if you want to ensure that things go well.
-- CAUTIOUS - Flowers - People who prefer the scent of flowers are intellectual and introverted, they are cautious in their relationships and are reserved and intuitive. With these people, their secrets are well kept. Those who prefer the scent of flowers are generally cautious and often depend on others for everyday decisions so they are very good at following orders.
-- THE LIFE OF THE PARTY - Baby Powder - People who prefer the smell of baby powder have a colorful and cheerful personality, with a very good disposition. These people tend to be impulsive, risk-takers and open-minded. They are always the life of the party, are dramatic and enjoy being the center of attention. In their romantic relationships they tend to overcommit. They long for novelty and get bored with the daily routine.
-- VIVA LA VIDA - Coffee - People who prefer the aroma of coffee are full of energy. They look at life with gusto and enjoy every minute. They are not worried about the future and focus on living in the moment. Giving themselves over completely to everything they do, they often promise more than they can deliver. If you want to make plans to go out with these people, you'll have to wait your turn.
-- THE UNCONDITIONAL - Herbs and Spices - People who prefer the smell of herbs and spices are friendly and tend to go with the flow. They are loyal and true friends and tend to be faithful both in their romantic relationships and in their work environment, where they function best as part of a team. They prefer to solve problems by avoiding confrontation and readily give credit for their actions to others. They greatly value team spirit.
-- PERFECTIONIST - Nature - People who prefer the smell of nature have an idealistic personality. They tend to be very strict individuals with punctuality, which makes them very organized and productive. They exhibit confidence and competitiveness at work and pay attention to what others think of them. They prefer the finer things in life and gourmet foods.
-- REBEL - Jasmine / Lavender - People who prefer the scent of Jasmine like to set their own rules. They work better individually as they tend to have a different point of view on how to do things. However, even though they may seem isolated, they are strong and seek to change things in order to do them in a better way. They are often seen as strong-willed individuals and tend to focus on the direction they want to take in their lives.
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