SMELLS LIKE SALES

Some smells can lead your client to close the deal, to pay happily for a service or product.

Airports. The scent of flowers and plants can help ease tension in crowded places, as well as soothe the stress of air travel.

Self-service stores. Using aromas related to the products offered by the chain encourages purchase; the chain will also differentiate itself from the competition and the customer will stay longer, which may lead to more purchases. Suggested aromas include cucumber, chocolate cookie or apple with cinnamon, coffee, kiwi, apple, peach, watermelon, or fruit.

Schools. Classrooms or auditoriums can be prepared to increase the level of concentration of attendees. The feeling of being in closed spaces can also be reduced by using fresh or natural aromas. Aromas such as cucumber and apple help reduce fear in general, and claustrophobia in particular.

Companies and corporations. Concern for human performance is increasing, so it is essential to create pleasant workplaces that encourage productivity. This will be complemented by aromas that also increase the level of attention. Mint and spearmint can help us to be able to work better.

Advertising agencies. In this niche, they frequently look for innovative tools that best showcase their clients' brands. For this reason, multi-sensory events are created so that the consumer memorizes a brand, a strategy that can have the best results if it reaches the sense of smell. Essences that correspond to the concept of the client's product or service are suggested. Rosemary increases the feeling of energy and combats sadness, mint is a mental stimulant.

Banks. These establishments are associated with stress due to the waiting time. This can be minimized with a scent that increases good mood, making the wait a more pleasant moment. Relaxing scents such as ylang ylang, lavender, scents that give the impression of being outdoors such as in a forest, beach.

Bars and nightclubs. Imagine a bar with tropical decor, where the plants, colors and objects are carefully chosen to create a natural atmosphere. Well, now think of that place with an aroma that truly transports you to that experience! Depending on the concept of the bar, tropical essences such as coconut or mango can be used; fresh and relaxing.

General events. Transport yourself to a product launch, which can be reinforced with a scent that contributes to achieving greater brand retention in the minds of consumers, or even a scent that matches the theme of an exhibition to impact attendees. The suggested scent may vary depending on the theme of the event.

Restaurants and cafes. These types of establishments attract customers by using pleasant aromas of coffee, chocolate, vanilla, and other olfactory appetite stimulants.

Hospitals, clinics and surgeries. This sector has adopted this strategy in order to eliminate the well-known hospital smell and reduce the tension of people waiting for news of their loved ones. Applying relaxing and harmonizing aromas can contribute to the mood inherent in the hospital sector. And for the children's sector, aromas are used that reduce fear and tension, evoking a warm and friendly place for children, for example at the dentist. Childlike and sweet aromas such as tangerine and orange.

Hotels. This is one of the niches that has been most concerned about the comfort of its clients, providing them with a better stay, by providing them with feelings of tranquility and even encouraging them to fall asleep. The suggested aromas will vary depending on the design of the hotel.

Museums and galleries. These places generally require a calm environment, conducive to concentration and artistic appreciation, which can be created using olfactory communication; another strategy is to apply a scent that matches a particular event or exhibition. Suggested scents: lavender, rosemary, mint, mandarin, eucalyptus, among others.

Spas and beauty salons. In these types of personal care places, there is a myth of being treated like a queen or king for a day, a goal that can be achieved by using glamorous, aroma-therapeutic, or other scents. Imagine yourself lying in a tanning bed receiving a massage and breathing in a relaxing sea breeze that creates the feeling of being on the coast.